This powerful tool allows companies to capture user information through diverse value added services, providing profiles to track, capture interests and technological preferences; measure use, behavior, demography, evaluate price elasticity and reward user loyalty: critical information that Tiaxa can provide in order to execute any marketing or loyalty campaign.

This platform helps mobile operators and content suppliers, and includes:

• User subscription process, which allows data base profile creation.
• Tool to interpret interests and preferences.
• Automatic and programmed mobile alert with user selected content.
• Subscriber authentication process .
• Content Interface Administrator.
• Tools for reports and data mining.